Investing in your product based business during a pandemic
We all understand the drill now and have stopped racing to the supermarket for toilet rolls. The premiers step up to the podium and we are banished to our homes, usually for 7 days.
It’s what happens after this, that’s integral to why you should be upping your marketing spend on your online presence. For the first time since the internet’s conception, you have yourself a captive market of shoppers, who have an abundance of time on their hands and a surplus of income, they would normally spend on their annual trip overseas.
Not only are you capturing this market, but the large number of the population who don’t currently want to visit a physical store, for risk of infection or visiting a location that may subsequently see them temporarily grounded. We know more people than ever are frequenting the online checkout regardless of the delivery cost. We know in Australia online sales were up a staggering 52% on previous years in prior to 2020.
If you have a product which is sold or shown online, this is your marketing window to invest and make sure that the average 5.59 seconds a shopper spends reading an online stores content, that your content is alluring enough to draw them to the checkout.
The businesses who are thriving at the end of this pandemic, are the ones who had the foresight to invest in the midst of it.
For product based businesses we have a full studio set up, here based in Perth. Where you can either post your products to use to be captured or deliver to us, here in Bayswater.
